How to Get Your Business Cited by ChatGPT, Perplexity and Google AI: A Practical Checklist
AI assistants are becoming a new front page of the internet. This checklist covers the technical and content steps that make your website easy…
llms.txt is a short Markdown file that tells AI assistants what your business does and which pages matter. Here is what it is, what to put in it, and how to add one to your site in minutes.
More people now ask ChatGPT, Claude, Perplexity or Google’s AI for recommendations instead of scrolling through search results. If those assistants misunderstand your business, or cannot find your key pages, you lose customers you never knew you had. An llms.txt file is one simple way to help them.
This guide explains what llms.txt is, what goes in it, whether it is worth your time, and how to create one in a few minutes with our free llms.txt generator.
llms.txt is a plain-text file written in Markdown that sits at the root of your website, at yoursite.com/llms.txt. It gives large language models (LLMs) a short, clean summary of who you are and links to the pages that matter most.
The idea was proposed in September 2024 by Jeremy Howard of Answer.AI and is documented at llmstxt.org. Web pages are full of menus, scripts, pop-ups and design code. An AI tool that reads your site has to dig through all of that to find the facts. llms.txt hands it those facts directly.
Think of it as a sitemap for AI assistants: a sitemap tells search engines which pages exist; llms.txt tells AI tools what your business is and which pages explain it best.
The format is deliberately simple:
# Name).> ...): what you offer, to whom and where.## Services), each link with a one-line description.Here is a small example:
# Example Bakery
> Example Bakery is a family bakery in Austin, Texas, making sourdough bread, pastries and custom cakes.
Orders can be placed online for pickup or local delivery.
## Main pages
- [Menu](https://example.com/menu): Breads, pastries and cakes with prices.
- [Custom cakes](https://example.com/cakes): How to order a custom cake.
- [Contact](https://example.com/contact): Address, opening hours and phone.
## Optional
- [Blog](https://example.com/blog): Recipes and bakery news.
Some sites also publish an llms-full.txt with the full text of their key pages in one file. That is useful for documentation sites; most businesses only need llms.txt.
Honest answer: it is a young convention. No AI company has officially confirmed that it uses llms.txt to rank or recommend businesses. So why bother?
Treat llms.txt as one item on your AI-search checklist, not a magic switch. Our guide to getting your business cited by ChatGPT and Google’s AI covers the rest.
Enter your website in our free llms.txt generator. It reads your homepage and up to six key pages from your menu, such as About, Services, Products and Contact, then writes the summary and link descriptions. Only links that really exist on your site are included. It takes about 20 seconds and needs no sign-up.
Read the file once before you publish it:
The file must open at yoursite.com/llms.txt.
llms.txt with your host’s file manager or FTP into the main folder, next to wp-config.php. Some SEO plugins now offer an llms.txt option too, so check yours.Then open the address in your browser to confirm it works.
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